About Lesson
1.1- The Opportunity:
This portion of the plan should articulate the purpose of your business (mission statement) and an outline of the opportunity that exists for your company to capture. It should include a statement of fact or research which leads one to conclude that if you’re able to secure the funding you need, you’ll be able to take advantage of some market opportunity.
1.2- The Problem:
Define the pain or problem in the market that needs to be addressed. Outline the size, significance or that pain. It is likely that your product or service might fill several needs, so outline them all.
1.3- The Solution:
Outline how your product or service provides a solution to the problem. The solutions need to directly solve or approach the problems you outlined. If there are three problems then there should be three solutions.